Alberta Politics
The new 2021 O’Toole. Not much to look at (Photo: Unifor).

With election fever running high throughout the land, Unifor’s new third-party political advertisement started showing up on social media yesterday and it was too good not to share in the final hours of this August long weekend.

It’s an attack ad that mimics the cliches of automotive advertising, and Erin O’Toole, the latest hapless leader of the Conservative Party of Canada, is the target.

Guilt by association plays a powerful role in the 30-second ad’s plotline. It plays on Mr. O’Toole’s association with former Conservative prime minister Stephen Harper, who remains unpopular among large numbers of Canadians, as well as Alberta Premier Jason Kenney, who is working hard these days to achieve new levels of mass unpopularity.

Whether “the 2021 O’Toole,” the metaphorical battered pickup truck that Canada’s largest private-sector union warns is ready to steer Canada in the wrong direction as it literally falls apart before our eyes is intended as a sort of negative tribute to Mr. Kenney’s big blue Dodge Ram is a question that will have to remain unanswered for the moment. 

The image of a well-shod foot on the gas pedal suggests it might have been, Premier Kenney being a fake pickup kind of guy if ever there was one. 

My guess is that the poseur premier’s big Dodge…

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